Privacy Policy

Last updated: 9 April 2026

1. Introduction

GoBritBet ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit GoBritBet.com, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

GoBritBet is an independent affiliate comparison website operating in the United Kingdom. For the purposes of the UK GDPR, GoBritBet is the data controller.

Contact: privacy@gobritbet.org

3. Data We Collect

We may collect the following types of data:

Usage Data

Pages visited, time spent on site, links clicked, browser type, IP address, and device information. This is collected automatically via cookies and analytics tools.

Contact Form Data

If you contact us, we collect your name, email address, and message content to respond to your enquiry.

Cookie Data

Information about your cookie consent preferences, stored in cookies on your device.

4. How We Use Your Data

We use your data for the following purposes:

✓To provide and improve our website and comparison services
✓To analyse website traffic and user behaviour (with your consent)
✓To respond to your enquiries and provide customer support
✓To ensure the security and proper functioning of our site
✓To comply with our legal obligations under UK law
✓To send marketing communications (only with your explicit consent)

5. Cookies

We use cookies and similar tracking technologies. We operate under Google Consent Mode v2, meaning analytics and marketing cookies are only activated after you provide explicit consent.

Required

Essential Cookies

Required for the website to function properly. Cannot be disabled.

Optional

Analytics Cookies

Help us understand how you use our site (e.g., Google Analytics). Only set with consent.

Optional

Marketing Cookies

Used to track conversions and personalise ads. Only set with consent.

Optional

Preference Cookies

Remember your settings and preferences. Only set with consent.

You can manage your cookie preferences at any time using our cookie consent banner.

6. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing your personal data:

Consent: For analytics and marketing cookies, and for marketing communications.
Legitimate Interests: For website security and fraud prevention.
Legal Obligation: Where required to comply with applicable law.
Contract: To respond to your enquiries and contact form submissions.

7. Data Sharing

We do not sell your personal data. We may share data with:

Analytics providers (e.g., Google Analytics) — only with your consent.
Betting operators — we pass click tracking data (e.g., click IDs) to partner operators for commission tracking purposes.
Legal authorities — when required by law.

8. Data Retention

We retain personal data only for as long as necessary. Contact form data is retained for up to 12 months. Cookie consent records are retained for up to 13 months. Analytics data retention follows the defaults set by each analytics provider (typically 14 months for Google Analytics).

9. Your Rights (UK GDPR)

Under UK GDPR, you have the following rights:

Right of Access

Request a copy of your personal data.

Right to Rectification

Correct inaccurate personal data.

Right to Erasure

Request deletion of your data ("right to be forgotten").

Right to Restrict Processing

Limit how we use your data.

Right to Data Portability

Receive your data in a machine-readable format.

Right to Object

Object to processing based on legitimate interests.

To exercise any of these rights, contact us at privacy@gobritbet.org. You also have the right to lodge a complaint with the ICO at ico.org.uk.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. This includes SSL/TLS encryption, secure hosting, and restricted access controls.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. We recommend reviewing this page periodically.